How Gatorade invented hydration

Decoder Ring With Willa Paskin:

“To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy.”

Gatorade, Perrier, and Evian invented hydration in the 1970s. Prior to then, athletes were actually advised to not drink water or any other beverage well playing, for fear that the liquid would slosh around and slow them down.

You do not need to drink eight 8-ounce glasses of water a day. There is no science to support this. Researchers have not even been able to figure out the origin of this belief.

Water is vital for your health, but hydration has become another thing that we have to do exactly right and beat ourselves up about when we fail to live up to our own imaginary standards. It’s fine to just drink when you’re thirsty.

That Seattle Muzak Sound

Muzakwas played in the Eisenhower White House, on LBJ‘s ranch, and reportedly on the Apollo 11 mission. And Muzak helped give birth to grunge.

Muzak was one of the most influential musical forces of the past century. It’s a joke today, but the company is still getting the last laugh.

Spotify mood playlists are basically Muzak.

Decoder Ring With Willa Paskin:

“On this episode, senior producer Benjamin Frisch explores the misunderstood history of Muzak, formerly the world’s foremost producers of elevator music. Muzak emerged out of the technological innovations of World War I as one of the most significant musical institutions of the 20th century, a cultural juggernaut, only to become a punching bag as the second half of the century turned public perceptions of popular music on its head. By the ‘80s and ‘90s, Muzak was trying to figure out a new direction, since it happened to employ many players in Seattle’s burgeoning grunge scene. This is the story of how different ideas about pop music butted heads throughout the 20th century, including inside Muzak’s offices.”