A brief history of Tumblr, which defined the best of Internet culture for a few years and is now a walking anachronism

Tumblr’s CEO quietly stepped down at the end of January, after presiding over several bad decisions—banning porn, and making the site more algorithmic, and therefore less its own character and more like all the other social media platforms.

Kaitlyn Tiffany on The Atlantic:

Tumblr, launched 15 years ago this month, once had a reputation that was as big and confusing as that of Texas or Taylor Swift: It wasn’t just a blogging platform, but a staging ground for an array of political movements, the birthplace of all manner of digital aesthetics, and the site of freaky in-groups, niche conspiracy theories, community meltdowns, and one very famous grave-robbing scandal. At various points during the platform’s reign of online influence—from roughly 2010 to 2015—the phrase Tumblr user served as a proud identity marker, or something like a slur. Today, it’s an archaism.